Saturday, January 28, 2006

Bouncy Ball Ad music

You've all seen the beautiful ad by Sony for their new Bravia television.

Just thought I would publish a link for the extended version of the soung that accompanies it.
Wonderful song, and possibly the best ad I've ever seen. I don't know how well it markets the product, as I keep thinking its for Canon or Kodak or something (great memory, mine).
But in terms of keeping the viewer's attention, no ad could do better, and no ad could be more warmly recieved by disgruntled telly watchers having to sit through commercials.

I only learnt in the last fortnight that the balls are real! I thought they were CGI. Kudos to everyone included in this fine project.

"Sending 250,000 multi-coloured 'superballs' bouncing down the streets of San Francisco may seem the strangest way to do this, but that's exactly what Danish director Nicolai Fuglsig did for the BRAVIA commercial in July this year. San Franciscans have seen some unusual things in their time, but even this gave them something to talk about. And we've got the feeling that this commercial is going to do exactly the same thing"

See also Protozoo on this topic.


Blogger theshortgiraffe said...

Just thought I'd let you know that Jose Gonzalez (ie the guy who sings the song) will be on Other Voices tonight 01-02! Enjoy!

5:37 AM  

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